The No. 1 Brand in the FMCG sector for 5 consecutive years (2015-2019)
I-Mei has been the most chosen brand in Taiwan for the past three years, cementing its place with around 20% growth in CRP in 2018. I Mei is a Taiwan Food brand playing across many categories. Most famous for biscuits, the brand is also present in frozen food, dairy, confectionary and ice cream. As one of the oldest brands in Taiwan, it is proud of its ‘quality produce’ image, which has been vital for building brand trust. More recently, I Mei has innovated by launching ready-to-drink beverages. With penetration already at 90%, this helped boost the number of times the brand was chosen.
In 2018, more than 90 percent of households in Taiwan bought I-Mei products an average of 10.8 times, which accounted for a total of 83 million purchases, according to Kantar-Asia Brand Footprint Report.
In 2018, more than 90 percent of households in Taiwan bought I-Mei products an average of 10.8 times, which accounted for a total of 83 million purchases, according to Kantar-Asia Brand Footprint Report.
