Taiwan’s I-Mei Foods visits Philippines to recruit workers
I-Mei Foods recently completed its third overseas recruitment of workers in the Philippines, visiting Central Luzon for the first time for the direct hiring of foreign workers.
Directly recruiting and training overseas workers allows I-Mei to bypass intermediaries or brokers which come with high fees. I-Mei’s actions were lauded by foreign worker groups and local government officials, and were even reported by international media such as the BBC.
I-Mei made visits in 2017 and in 2018. A subsequent follow-up recruitment was delayed due to COVID, with I-Mei eventually making the trip back to the country this month.
Directly recruiting and training overseas workers allows I-Mei to bypass intermediaries or brokers which come with high fees. I-Mei’s actions were lauded by foreign worker groups and local government officials, and were even reported by international media such as the BBC.
I-Mei made visits in 2017 and in 2018. A subsequent follow-up recruitment was delayed due to COVID, with I-Mei eventually making the trip back to the country this month.
The No. 1 Brand in the FMCG sector for 8 consecutive years (2015-2022)
I-Mei has been the most chosen brand in Taiwan for the past eight years. I-Mei is a Taiwan Food brand playing across many categories. Most famous for biscuits, the brand is also present in frozen food, dairy, confectionary and ice cream. As one of the oldest brands in Taiwan, it is proud of its ‘quality produce’ image, which has been vital for building brand trust. More recently, I Mei has innovated by launching ready-to-drink beverages. With penetration already at 90%, this helped boost the number of times the brand was chosen.
In 2022, I-Mei Foods was selected by consumers as many as 91 million times. Out of the 8.85 million households in Taiwan, 7.79 million (88%) had purchased I-Mei products, while the average purchase frequency amounted to 11.7 times, according to Kantar-Asia Brand Footprint Report.
In 2022, I-Mei Foods was selected by consumers as many as 91 million times. Out of the 8.85 million households in Taiwan, 7.79 million (88%) had purchased I-Mei products, while the average purchase frequency amounted to 11.7 times, according to Kantar-Asia Brand Footprint Report.