The  No. 1 Brand in the FMCG sector for 11 consecutive years (2015-2026)

I-Mei has been the most chosen brand in Taiwan for the past eight years. I-Mei is a Taiwan Food brand playing across many categories. Most famous for biscuits, the brand is also present in frozen food, dairy, confectionary and ice cream. As one of the oldest brands in Taiwan, it is proud of its ‘quality produce’ image, which has been vital for building brand trust. More recently, I Mei has innovated by launching ready-to-drink beverages. With penetration already at 90%, this helped boost the number of times the brand was chosen.

In 2025, I-Mei Foods was selected by consumers as many as 91 million times. Out of the 8.85 million households in Taiwan, 8.21 million (89%) had purchased I-Mei products, while the average purchase frequency amounted to 10 times, according to Kantar-Asia Brand Footprint Report.